Be A Reuse Champion - Sailors for the Sea

Be A Reuse Champion

July 10, 2024

Open Letter from Athletes to Business Leaders and Major Sports Sponsors in the Beverage Sector: The World Needs More Reusable Packaging, and Less Single-Use Plastic That Pollutes Our Planet 

Dear Mr. James Quincey, CEO of The Coca-Cola Company, Mr. Damian Gammell, CEO of Coca-Cola Europacific Partners, and Mr. Ramon Laguarta, CEO of PepsiCo

We are requesting that you, leaders of the world’s largest beverage companies and major sponsors, in the spirit of the Olympics and sport, come together and commit to more reuse and less single-use plastic. 

As athletes, we are defined by relentless training, unwavering discipline, and profound commitment. Our journey is one of constant challenge, where every day brings a new test of our limits. We sacrifice our personal lives, dedicating countless hours to perfect our craft in the pursuit of excellence. We understand that each drop of sweat and every moment of pain is a step closer to achieving our dreams. 

We also have a profound connection with nature. We recognize it not only as the backdrop for our activities, but also for the role it plays in our performance and well-being. Escalating plastic pollution poses a significant threat to nature, compromising the health of our environment and, by extension, our own health and performance.  

We live in a world that is facing unprecedented, catastrophic, irreversible changes due to both the plastic and climate crises. Plastic is made with fossil fuels, and it is everywhere: in the air and soil, on our beaches, on the surface of the ocean and in its deepest depths. Plastic kills marine animals. We eat, drink, and breathe in plastics. Plastic has been found in our hearts, lungs, and brains, and in our blood and placentas. Plastics, across their full lifecycle, pose a risk to human health — they contain many additives and chemicals linked to diseases such as cancer, respiratory illness, infertility, and endocrine disruption. Many health associations now recommend avoiding plastic packaging to maintain good health. 

It is estimated that two garbage trucks of plastic enter the oceans every minute. We can’t recycle our way out of the plastic pollution crisis — only 9% of all plastic waste ever generated has been recycled. Instead, we need to reduce and reuse. Just a 10-percentage point increase in reusable beverage packaging globally between now and 2030 could eliminate over 1 trillion single-use plastic bottles and cups — preventing up to 153 billion of these containers from polluting our waterways and oceans. Reusable packaging can also be better for the climate compared to single-use plastic. 

The Paris 2024 Olympic and Paralympic Games will be the perfect opportunity for you and your companies to trigger a sea change in how the world understands packaging and light the torch for reuse. It will be the largest sporting event ever to use reuse at scale. The games will serve beverages in reusable cups, potentially replacing over 13 million single-use plastic containers.   

Top global plastic polluters and major sport sponsors, like Coca-Cola and Pepsi, must act now to address the plastic problem. The good news is that reusable packaging is a workable solution for the beverage industry. Refillable bottles (also known as returnable bottles) were once the only way we could buy bottled beverages. They can be used as many as 50 times, and reusable cups over 100 times, with each use eliminating the need for a single-use plastic container. This is how we can eliminate single-use plastic at scale! 

That’s why we’re asking you to #BreakFreeFromPlastic and choose reuse instead. Keep the torch lit for reuse following the Olympics by committing to: 

  • Make reuse an option for all your customers around the world and dramatically increase reusable packaging by 2030.
  • Make future Olympics and other sporting events run on reuse rather than single-use.
  • Advocate for the inclusion of legally binding targets and other mechanisms to increase reusable packaging in national legislation and in the United Nations plastics treaty. 

The future of our environment, our climate, and our health depends on it. 


On behalf of:

Organizations (9):

Individual athletes (102):

Alana Nichols, USA, Wheelchair Basketball, Paralympian (2008, 2010, 2012, 2014, 2016), Paralympic 3x Gold Medalist (2008, 2010, 2104), 2x Silver Medalist (2010, 2014), 1x Bronze Medalist (2010) 

Alberto Rondina, Italy, Kitesurfing, 3rd World Tour 

Alena Olsen, USA, Rugby 7s, Qualified for Paris 2024 

Alessia Zecchini, Italy, Freediving, World Champion and Multiple World Records  

Alexander Megos, Germany, Sport Climbing, World Cup Winner, 2nd Place World Championships, Olympian (2020), Qualified for Paris 2024 

Andy Macdonald, UK, Skateboarding Park, Qualified for Paris 2024 

Anke Brandt, Germany, Kitesurfing, World Record Longest Distance Kitesurfed Non-Stop 

Annabel van Westerop, The Netherlands, Kitesurfing, Vice World Champion 

Antoine Auriol, France, Kitesurfing, World Champion KPWT 2010 

Astrid Holand, Norway, Climbing, 5th Place in Nordic Championships 

Beth Gill, UK, Canoe, World Champion 

Blaine Pedlow, USA, Sailing, US Sailing Senior Vice President 

Carolien Millenaar, Denmark, Track and Field, #26 in Europe 

Caroline Webb, USA, Track and Field  

Charlie Enright, USA, Sailing, 2023 Rolex Yachtsman of the Year and 2023 Ocean Race Champion  

Charline Picon, France, Windsurfing and Sailing, Olympian (2012, 2016, 2020), Olympic Gold Medalist (2016), Silver Medalist (2020), Qualified for Paris 2024 

Christiana Butera, USA, Synchronized (Artistic) Swimming, Team USA 2011 World Championship Team 

Christina Wolfe, USA, Offshore Sailing, 2023 US Sailing’s Rolex Yachtswoman of the Year 

Chukwuebuka Enekwechi, Nigeria, Athletics Shot Put, Olympian (2020), Qualified for Paris 2024 

Dee Caffari MBE, UK, Sailing, National Champion and Multiple World Records Holder 

Dylan Fredriksson, Sweden, Climbing, V14 Boulder 

Eliza McCartney, New Zealand, Athletics Pole Vault, Olympian (2016), Olympic Bronze Medalist (2016), Qualified for Paris 2024  

Elizabeth Beisel, USA, Swimming, World Champion, Olympian (2008, 2012, 2016), Olympic Bronze and Silver Medalist (2012) 

Elizabeth Timberlake, USA, Rowing 

Ellis Spiezia, USA, Electric Motorsport, 3rd Overall in the 2023 NXT Gen Cup Championship 

Emma Dornseif, USA, Women’s Ice Hockey, Division I 

Eric Rienstra, USA, Kitesurfing, Top 10 Park League 

Erica Miller, USA, Basketball, D3 National Champion 

Etienne Stott, UK, Canoe Slalom, Olympian (2012), Olympic Gold Medalist (2012) 

Ever Palma, Mexico, Athletics, 4th in World Walking Competition Türkiye 2024, Olympian (2012, 2016), Qualified for Paris 2024 

Favour Ashe, Nigeria, Track and Field, Qualified for Paris 2024 

Florian Gruber, Germany, Kitesurfing, European Champion 

Genevra L. Stone, USA, Rowing, Olympian (2020), Olympic Silver Medalist (2020) 

Grace Luczak OLY, USA, Rowing, World Record Holder, Olympian (2016, 2020) 

Guilly Brandão, Brazil, Kitesurfing, 3x World Champion 

Hannah McLoughlin, Ireland, Hockey, Olympian (2020)

Hannah Mills, UK, Sailing, Olympian (2012, 2016, 2020), 2x Olympic Gold Medalist (2016, 2020), Silver Medalist (2012)

Hélène Noesmoen, France, Windsurfing, World Champion, Qualified for Paris 2024 

Ian Walker MBE, UK, Sailing, Olympian (1996, 2000), 2x Olympic Silver Medalist (1996, 2000) 

Ivanna Anderson-Villlea, USA, Women’s Water Polo, Semi-professional 

Izzy Petter, Great Britain, Hockey, Olympian (2020), Olympic Bronze Medalist (2020), Qualified for Paris 2024 

Jamal Hill, USA, Swimming, Paralympian (2020) Paralympic Bronze Medalist (2020), Qualified for Paris 2024 

Jamie Farndale, Scotland, Rugby, World 7s Series Tournament Winner 

Jamie Haines Matthews, USA, Sailing, US Sailing Team member 

Jamie Overbeek, The Netherlands, Kitesurfing, Winner Lords of Tram 2024 

Jasmyne Spencer, USA, Soccer, Professional 

Jean-Baptiste Bernaz, France, Sailing, World Champion 2022, Olympian (2008, 2012, 2016, 2020), Qualified for Paris 2024 

Jerrie van de Kop, The Netherlands, Kitesurfing, Dutch champion. European champion 

Jerome Cloetens, Spain, Kitesurfing, 4x Spanish Senior Champion, World Youth Champion 

John Curtis, Canada, Sailing, Olympian (2004) 

Joseph Klein, USA, Figure Skating, Junior National Silver Medalist, 13th Senior National Championships

Julia Castro, Spain, Kitesurfing, Vice World Champion Kitepark 2018 

Juliette Blais-Savoie, Canada, Ice Hockey, USPORTS (collegiate) Silver Medalist, 2x Ontario University Athletics Champion 

Katarzyna Lange, Poland, Kiteboarding, National Champion 

Kate Rutherford, USA, Climbing, 15 years of professional climbing with highlights of climbing all of the Fitz Roy Skyline in Patagonia Argentina, as well as Cero Torre 

Kate Strong, UK, Adventure Activism, 3x World Record cyclist, ag World Champion triathlete 

Kelly McCafferty, USA, Rugby, 2x College rugby National Champion 

Lara Dallman-Weiss, USA, Sailing, Olympian (2020), Qualified for Paris 2024 

Lauren O’Connor, USA, Rowing, Qualified for Paris 2024 

Laurent Guyot, France, Kitesurf, Snowkite, Landkite, Mountain Biking, World Champion and France Champion   

Leonie Lenz, Belgium, Climbing, Top 5 National Championship 

Lucia Dörffel, Germany, Climbing, German Champion, Qualified for Paris 2024 

Maia Bouchier, England, Cricket, Scored a century of runs for England 

Mallory Franklin, Great Britain, Canoe Slalom, Olympian (2020), Olympic Silver Medalist (2020), Qualified for Paris 2024 

Manuel Selman, Chile, Surfing, Pan-American champion, Latin American champion, Olympian (2020) 

Marcos Silva, Brazil, Kitesurfing

Margaret Hedeman, USA, Rowing, Qualified for Paris 2024 

Marius Kitzmüller, Austria, Climbing 

Martim Lopes, Portugal, Climbing, 66th European Youth 

Monika Dukarska, Ireland, Rowing, Olympian (2020) 

Nick Gracenin, USA, Wushu-Chinese Martial Arts, Bronze Medalist International Championships 

Nicole Robison, USA, Beach Volleyball, NCAA Division I 

Niki Uberoi, USA, Tennis, 819 WTA 

Nora Goodwillie, USA, Rowing, Colligate Division 1 

Offiong Edem, Nigeria, Table Tennis, 106, Qualified for Paris 2024 

Oskar Johansson, Canada, Sailing, Olympian (2004, 2008), 4th Olympic Games Beijing 2008 

Pablo Verdu Villaescusa, Spain, Climbing, Regional Champion 

Paige Myatt, USA, Tackle Football, 2x National Champion of the Women’s Football Alliance Pro Division 

Paul Jenft, France, Climbing, 6x World Champion, Qualified for Paris 2024 

Paula Novotna, Czech Republic, Kiteboarding/ Wingfoiling, World Champion 

Paula Rosales, Philippines, Kitesurfing, Asia Champion 

Paulino Pereira, Portugal, Kitesurfing, 3rd world tour ranking 

Philipp Zach, Austria, Kitesurfing 

Rachel Krouse, USA, Running 

Remy Finn, USA, Track and Field, Participation in ACC Indoor and Outdoor Championships 

Rhydian Cowley, Australia, Athletics, Olympian (2016, 2020), Qualified for Paris 2024  

Ron Rosenberg, USA, Sailing, Olympic Team Captain and 5x World Champion 

Sara Kouskova, Czech Republic, Golf, Ladies European Tour, Qualified for Paris 2024 

Sarah Ennis, Ireland, Equestrian (Eventing), World Medalist, Olympian (2020) 

Sascha Lehmann, Switzerland, Climbing, Qualified for Paris 2024 

Shaun Tomson, USA, Surfing, World Professional Champion 

Sirena Carolina Rowe Cervantes, Colombia, Swimming, South American Vice-Champion 

Susi Mai, USA, Kitesurfing, Winner Red Bull King of the Air (2003, 2004, 2005) 

Suzy Leech, USA, Sailing, 3x World Champion  

Thomas Maloney Westgård, Ireland, Cross Country Skiing, 6th in the World Championship, Olympian (2018, 2022) 

Tiffany Clark, USA, Volleyball, Women’s Volleyball National Team Member 2021 

Tina Muir, UK, Running, 49th in World Half Marathon Championships 

Toby Cooper, USA, Canoe/Kayak, 1968 US Olympic Team 

Yago Lange, Argentina, Sailing, Olympian (2016), 7th Olympic Games Rio 2016 

Yannic Steinke, Germany, Rowing, 1st in the Junior Bundeliga 

Yaroslav Tkach, Ukraine, Sport climbing, World Games 3rd, Qualified for Paris 2024 

Zach Apple, USA, Swimming, Olympian (2020), 2x Olympic Gold Medalist (2020) 

In collaboration with: